|
MIDDLE ATLANTIC PRODUCTS PRESS
FOR IMMEDIATE RELEASE: April 11, 2008
Media Contact: JC Costa,
Brainstorm/TPC
jcbrainstorm@nyc.rr.com
212.362.4271
Download Hi-Res jpeg (.jpg)
Download text file (.doc)
Please note: If a Hi-Res, four color jpeg is included the
picture will not open in your browser. Please save it to your hard drive to
open with the appropriate image editor or layout program.
|
|
|
Fairfield, NJ--As part of a concerted effort to bring marketing for Middle
Atlantic Products to a new level of effectiveness, the company has appointed
Kevin Handerson as Director of Marketing Communications.
In his new post, Handerson will be responsible for brand building, advertising
and collateral sales materials, PR, trade shows and training within the context
of a newly expanded and strengthened marketing team.
Kevin comes to Middle Atlantic Products with a wealth of marketing expertise
and experience acquired at leading companies such as Sony Electronics' Business
Solutions and Systems Company where he served as Marketing Director; Lucent
Technologies, and ATT Wireless Systems. Throughout his distinguished career, he
has won several awards such as "Best New Product Award," "Best Marketing
Promotion" and "Best Business Unit - Silver Award" at Sony and the ATT Federal
Systems "Bronze Award" while serving as Business Effectiveness Manager at
AT&T.
Handerson's extensive educational background includes a Bachelors of Science in
Physics from the College of William and Mary in 1982; a Bachelors of Science in
Mechanical Engineering from Columbia University in 1983 as well as a Masters of
Science in Mechanical Engineering from Columbia University in 1984 and an MBA
in General Management from Columbia University in 1996.
Asked about his mission, Kevin stated, "Because of the balanced focus on
excellent products and excellent customer support, Middle Atlantic has grown
from a small specialty shop to a market leader in several markets. I'm
fortunate to have that reality as a starting point!
"The exciting part is that, going forward, we are continuing to develop new
related products and growing into markets that will benefit from our
'integrated system' approach.
"My near-term mission is to strengthen our marketing communications team,
support functions, and effectiveness to a level that is commensurate with our
leadership position. Then, we will be able to communicate clearly with our
growing target markets and translate that potential into tangible sales
results."
Commenting on Handerson's appointment, Mike Baker, Executive Vice President,
Sales & Marketing, stated, "Kevin will be the key executive responsible to
build and manage the Middle Atlantic Products brands.
"With his background and expertise, he is in an ideal position to build on our
successes to date and bring our overall communications and marketing direction
to a new level--including advertising, sales materials, tradeshows, and
training initiatives."
For more information about Middle Atlantic Products, please click to
www.middleatlantic.com or call 1.800.266.7225.
|
