No Extra Charge Campaign

No Extra Charge Campaign

FOR IMMEDIATE RELEASE Contact: Chris Nicholson, Griffin Public Relations & Marketing (212) 481-3456 cnicholson@griffinpr.com Download Hi-Res jpeg (.jpg) 395kb Download word file(.doc) This picture will not open in your browser. Please save it to your hard drive to open with an image editor or layout program.
MIDDLE ATLANTIC PRODUCTS ‘NO EXTRA CHARGE’ CAMPAIGN HIGHLIGHTS TIME- AND COST-SAVING VALUE-ADDED FEATURES ON CONSOLES & RACK SYSTEMS RIVERDALE, NEW JERSEY, October 14, 2002 – Highlighting the time- and cost-saving features integral to its line of security consoles and low-voltage equipment mounting solutions, Middle Atlantic Products recently announced the launch of its No Extra Charge Campaign. The campaign brings to light such unique features as numbered rackrail spaces and pre-installed washers on threaded rackscrews; features that effectively save security installers and integrators time and labor in the field. By integrating numbered rackrail spaces on its lines of Quiet-Cool and Convective Series Consoles as well as all of its welded floor-standing enclosures, Middle Atlantic makes it quick and easy for the installer to position equipment for installation in rack enclosures. Meanwhile, pre-installed washers on all of its 10-32 threaded rackscrews eliminates the menial, mind-numbing task of applying washers to hundreds of screws before mounting equipment. In addition, Middle Atlantic Products offers agency compliancy such as UBC and IBC seismic rating and UL Listing on a number of its products, answering the demand for the growing number of applications that require such certifications. An important additional No Extra Charge feature includes integral grounding/bonding studs on welded consoles and vertical floor-standing racks, allowing equipment to be electrically grounded and bonded in accordance with NEBS and NEC standards. The No Extra Charge campaign demonstrates Middle Atlantic’s commitment to designing products that simplify the job of the installer and end user, according to Mark Tracy, Director of Marketing, Middle Atlantic Products. “We are constantly talking with our customers to identify ways to make their lives easier,” Tracy said. “The No Extra Charge campaign is a direct result of those discussions.” About Middle Atlantic Products Headquartered in Riverdale, New Jersey, Middle Atlantic Products, Inc. is a world-leading manufacturer of state-of-the-art steel enclosure systems for a wide range of applications, including the security, commercial audio video installation, broadcast, post production, structured cabling and premise wiring markets. Dedicated to the proposition that the enclosure system is as important as the equipment it protects, the company incorporates application-driven engineering into every system it designs in order to meet the individualized requirements of the broadest range of installers. To request a catalog of Middle Atlantic Products full line of equipment and accessories, visit www.middleatlantic.com or contact: Middle Atlantic Products, Inc., North Corporate Drive, Riverdale, New Jersey 07457; Tel: (973) 839-1011; Fax: (973) 839-1976.