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MIDDLE ATLANTIC PRODUCTS 'NO EXTRA CHARGE' CAMPAIGN MEANS MORE FEATURES
AND FUNCTIONALITY FOR CONTRACTORS AND INSTALLERS WITHOUT ADDITIONAL
COSTS
DENVER, COLORADO, April 25, 2002 - With the recent launch of its "No
Extra Charge" campaign, Middle Atlantic Products is working to
provide contractors and installers with a wide range of value-added
features on its line of rack enclosure systems that improve the products
to increase installation efficiency and overall ease of use. The introduction
of numbered rackrail spaces on all of the company's welded floor-standing
enclosures marked the debut of the new campaign.
Labeled in EIA standard rackspace increments, the numbered rackrail
make positioning equipment for installation in rack enclosures quick
and easy, saving the installer time and labor. Additionally, all of
Middle Atlantic's rackrail is finished in durable "e-coat,"
ensuring no clogged threads.
According to Mark Tracy, Director of Marketing, Middle Atlantic Products,
the "No Extra Charge" campaign in general and the numbered
rackrail in particular demonstrate the company's commitment to designing
products that simplify the job of the installer. "We are constantly
talking with our customers to identify ways to make their lives easier,"
Tracy explained. "The numbered rackrail is a direct result of those
discussions and marks the beginning of numerous time-saving features
that we will be introducing as part of our new 'No Extra Charge' campaign."
By using the numbered rackrail spaces in conjunction with RackTools,
Middle Atlantic Products' free design and specification software, specifiers
and installers can produce a guide that precisely locates individual
components within a system. Industry professionals can request RackTools
on the application Web site at www.RackTools.com.
About Middle Atlantic Products
Headquartered in Riverdale, New Jersey, Middle Atlantic Products, Inc.
is a world-leading manufacturer of state-of-the-art steel enclosure
systems for a wide range of applications, including the commercial audio
video installation, security, broadcast, post production, structured
cabling and premise wiring markets. Dedicated to the proposition that
the enclosure system is as important as the equipment it protects, the
company incorporates application-driven engineering into every system
it designs in order to meet the individualized requirements of the broadest
range of installers.
To request a catalog of Middle Atlantic Products full line of equipment
and accessories, visit www.middleatlantic.com or contact: Middle Atlantic
Products, Inc., North Corporate Drive, Riverdale, New Jersey 07457;
Tel: (973) 839-1011; Fax: (973) 839-1976.
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