No extra charge campaign

More features-"No extra charge"

NSCA Expo Booth #603 FOR IMMEDIATE RELEASE Contact: Chris Nicholson, Griffin Public Relations & Marketing (212) 481-3456 cnicholson@griffinpr.com Download Hi-Res jpeg (.jpg) 770kb Download word file(.doc) This picture will not open in your browser. Please save it to your hard drive to open with an image editor or layout program.
MIDDLE ATLANTIC PRODUCTS 'NO EXTRA CHARGE' CAMPAIGN MEANS MORE FEATURES AND FUNCTIONALITY FOR CONTRACTORS AND INSTALLERS WITHOUT ADDITIONAL COSTS DENVER, COLORADO, April 25, 2002 - With the recent launch of its "No Extra Charge" campaign, Middle Atlantic Products is working to provide contractors and installers with a wide range of value-added features on its line of rack enclosure systems that improve the products to increase installation efficiency and overall ease of use. The introduction of numbered rackrail spaces on all of the company's welded floor-standing enclosures marked the debut of the new campaign. Labeled in EIA standard rackspace increments, the numbered rackrail make positioning equipment for installation in rack enclosures quick and easy, saving the installer time and labor. Additionally, all of Middle Atlantic's rackrail is finished in durable "e-coat," ensuring no clogged threads. According to Mark Tracy, Director of Marketing, Middle Atlantic Products, the "No Extra Charge" campaign in general and the numbered rackrail in particular demonstrate the company's commitment to designing products that simplify the job of the installer. "We are constantly talking with our customers to identify ways to make their lives easier," Tracy explained. "The numbered rackrail is a direct result of those discussions and marks the beginning of numerous time-saving features that we will be introducing as part of our new 'No Extra Charge' campaign." By using the numbered rackrail spaces in conjunction with RackTools, Middle Atlantic Products' free design and specification software, specifiers and installers can produce a guide that precisely locates individual components within a system. Industry professionals can request RackTools on the application Web site at www.RackTools.com. About Middle Atlantic Products Headquartered in Riverdale, New Jersey, Middle Atlantic Products, Inc. is a world-leading manufacturer of state-of-the-art steel enclosure systems for a wide range of applications, including the commercial audio video installation, security, broadcast, post production, structured cabling and premise wiring markets. Dedicated to the proposition that the enclosure system is as important as the equipment it protects, the company incorporates application-driven engineering into every system it designs in order to meet the individualized requirements of the broadest range of installers. To request a catalog of Middle Atlantic Products full line of equipment and accessories, visit www.middleatlantic.com or contact: Middle Atlantic Products, Inc., North Corporate Drive, Riverdale, New Jersey 07457; Tel: (973) 839-1011; Fax: (973) 839-1976.